With both men having a background in disaster services, Reliable quickly gained a stronghold in the residential restoration market. Peter’s mantra to the staff, “Do The Next Right Thing,” became a core principle of business dealings. Early on, Peter and Wes decided to forego the traditional route of “preferred vendor” status with the insurance carriers. Their take on this was simple: they wanted to provide service, and be obligated, directly to their clients without the cloud of having to answer to the rules and whims of the carriers’ programs. It was a slower route to take, but one that has placed Reliable among only a handful of such firms- truly independent, working only for YOUR interests!